The Complete Guide to Option Selling: How Selling Options Can Lead to Stellar Returns in Bull and Bear Markets, 3rd Edition 3rd Edition is written by James Cordier; Michael Gross and published by McGraw-Hill. ISBNs for The Complete Guide to Option Selling: How Selling Options Can Lead to Stellar Returns in Bull and Bear Markets, 3rd Edition are 9780071837637, 0071837639 and 9780071837620, 0071837620.